JUST ENE'S STORY

Obviously, Just-Ene's history does not go back years, at least not like Just-Ene…..Just-Ene is more than an illusion, it is the materialization of a dream.

Whenever someone has asked me what you would do if you won the lottery, I have answered time and time again: «create companies without fear of going bankrupt». And of course after December 22, I can now officially say that the lottery as we know it has not arrived.

After unsuccessfully trying to "start" entrepreneurial adventures such as making newspapers to sell to acquaintances for 25 pesetas (what would have become of the business without mom and dad?), collecting pine nuts thinking they could be sold, or putting a sign on the door of the house offering menus to the neighbors in which the "today we have tortilla" (my star dish, or at least the only one that an 11-year-old girl was capable of cooking) always stood out), finally at 29 years ago I found that project that excited me, excited me and for which I was able to leave everything.

And so I did, after several years training and working in the financial sector, which at some point (and once again mistakenly) I thought would be the "work of my life", I began to think about the idea by Just-Jan

Just-Ene tries to be the answer to that problem that many women find ourselves with. Who has not bought an outfit with all their enthusiasm to go to a wedding or an event and has gone crazy looking for the perfect shoes for that dress? In my case (and even at the risk of sounding like a movie) I spent weeks and weeks looking for golden sandals to go to my best friend's wedding. I don't have siblings, and she has been my life partner since kindergarten, so one can imagine the significance of such an event. My misfortune was, that for some strange reason, it seems that gold was not the star color of the season at all, or at least not for the more affordable brands. By "luck", after weeks of wandering around, I managed to find some shoes for around €400 (this really was a great effort for my economy) that moderately suited my style, and of course, they were gold. Those shoes will of course remain in my memory for many factors, among them: i) for the imprisonment of my big toe which was asleep for two weeks (how calm when they told me that this did not mean that it was necessary to amputate); ii) pain in the tailbone for another three weeks after falling down the stairs of the wedding bus; iii) and of course, and most importantly, for being the beginning of Just-Ene. Much has been worth these weeks of pain.

The reality is that I didn't understand why you couldn't make the shoes the way you wanted….. If we add to that my eagerness as well as clumsiness for “do it yourself”, I thought: why not Is there anyone who can put tacks on your shoes without fear of ruining your investment of €90 in the shoe you bought?... And this is without more or less the origin of Just-Ene.

After months of talking with people to whom I will be eternally grateful for their support, drive, confidence, desire, knowledge, opinion, slamming doors (why not admit them?) and a host of other things, I was able to to make probably one of the most important decisions of my life today. One day, I got out of bed sad, there was something that really excited me, that demanded more of me, and for which I did not have enough time. At that moment I saw it clearly, my first call was to say "mom, I'm leaving work", after the obvious initial reaction of "you're crazy", "think about it cold", she understood that it was really what she had to do. So I did it.After 8 years working in the financial sector, I took my innumerable belongings (I never saw my desk as clear as when I left), I said goodbye with great sadness to my incredible colleagues and with some tears I said goodbye to the comfort zone to do reality a dream And still, to this day, the day has not come in which I have regretted it.

A few years have passed since then, and little by little, the dream seems more and more like a reality. To this day, and not without time, dedication and effort, I have managed to surround myself with exceptional people to whom I will be eternally grateful and in whom I blindly trust to carry out the project, from design, through manufacturing or development. technological.

Similarly, finally putting on a Just-Ene and having strangers ask about my shoe made me feel as if, for the first time in my life, Santa Claus and the Three Kings had agreed to bring me all the gifts from my endless list.

And this is what Just-Ene is today, an experience, an illusion, a dream.

And why Just-ENE? Simply, because as you can probably extract from my words….this project is a big part of me, and therefore a part of my name.

And if you have come this far, and want to contact me for help, send me your comments or any other question, do not hesitate to write to irenegil@just-ene.com.

A big hug,

Irene Gil

Founder of Just-ENE

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